To give visibility to the first phase of the #MatchYourFever Contest, active from July 20 to October 16, 2022, Digital Dust engaged 5 talents. Each talent made 1 IG Post where they drink their perfect match drink, prepared using their favorite Fever-Tree and a spirit, together with their loved one. In the 2 IGS Sets, instead, they explained the dynamics of the Contest by inviting followers to post a photo on their profiles in which they did the same.
Digital Dust takes care of the art direction and content production of the various contents at 360°, ensuring visual homogeneity and an image in line with the brand identity.
SOCIAL MEDIA MANAGEMENT
The premium mixers, characterised by their balanced aromaticity and strong character identity, with which Fever-Tree has revolutionised the world of soft-drinks are communicated on social channels through an ad hoc editorial plan and a fresh, smart tone of voice, aimed at increasing brand awareness.
The IGSs have the fundamental role of engaging the fanbase thanks to the various interactive features, as do the Reels that show tutorials for replicating the drinks and recount the naturalness of the ingredients, characterising themselves as an essential tool at the moment and functional to engagement.