DIGITAL CAMPAIGN
During the 70th edition of the Sanremo Festival, Digital Dust managed and coordinated the collaboration between Smashbox, Douglas and the singer and socialite Elettra Lamborghini. All the Elettra make-up looks were created by the Smashbox make-up artists, using the brand’s top products on sale on the Douglas website.
During the three evenings of the Festival, Elettra shared dedicated Instagram Stories, complete with tags, hashtags and swipe up to the Smashbox products at Douglas e-commerce.
The contents created a great online buzz, with 3.200.000 di followers and more than 4.000.000 di impressions.
SOME INFLUENCERS
Elettra Lamborghini
Elettra Lamborghini
SOME CONTENTS
RESULTS
TOTAL REACH
5.2M
IMPRESSIONS
4M
ENGAGEMENT RATE
