Sotherga

Client: Sotherga
Services: Digital Influencer Campaign

DIGITAL INFLUENCER CAMPAIGN & DPR ACTIVITY

Sotherga, an exclusive clinic for aesthetic medicine, has entrusted Digital Dust with the coordination of its Digital PR activities.

Each month, selected talents are invited to try the treatments best suited to their needs. Digital Dust has also structured the Digital Campaign dedicated to Lumenis, the latest generation technology for the prevention and treatment of melanoma. The talents Marica Pellegrinelli and Imen Jane were selected to raise awareness around the theme of prevention through a value-based storytelling constructed thanks to a dialogue with Sotherga’s experts in dermatology. A dialogue that could also directly involve followers in a Q&A format for a positive initiative of education and awareness.

SOME INFLUENCERS
Armela Jakova

Erika Boldrin

Manuel Otgianu

Marica Pellegrinelli

SOME CONTENTS
RESULTS

TOTAL FANBASE

+6.2M

IMPRESSIONS

+2.9M

ENGAGEMENT RATE

+3%