Music make the people come together, is the claim that Digital Dust created for Spotify Italia’s first digital campaign. The whole world listens to music and each person interprets it in his own way. To communicate this message Digital Dust proposed an idea designed to reach different targets and people, proposing a format of engagement influencers totally different from each other, with different hobbies and characteristics but with the focus that what unites them is the music. Through IG stories the talents communicated the kind of music they listen to in their daily lives, telling the importance of music on their day by day and the advantages of having Spotify Premium.
The talents proved very enthusiastic about the collaboration by making some extra content.
Diana del Bufalo