Stella McCartney

DIGITAL CAMPAIGN

For Mother’s Day, Digital Dust has created a digital campaign named #MotherEarthMotherDay for Stella McCartney Eyewear. This activity aims to highlight the bod between mothers and kids as well as the one with the planet. Stella McCartney, indeed, has created this collection in a new material which is from a renewable and natural origins, called Bio-Acetate. This also reinforces the environmental friendly brand policy.