OVERVIEW
Hide&Jack is an Italian fashion brand named after R.L. Stevenson’s novel “The Strange Case of Dr. Jekyll & Mr. Hyde”. Drawing inspiration from its characters, founders Alberto and Nicola Franceschi successfully created the first “duality” sneaker: a shoe suitable for every style and personality. The brand has relied on Digital Dust‘s expertise for the conception and development of a complete rebranding through engaging and impactful Social Media Strategy and Content Strategy activities.
Activities carried out so far include:
✓Art Direction
✓Content Production
✓Social Media Strategy
CONTENT PRODUCTION
Digital Dust created the photographic campaign for the launch of Hide&Jack’s new SS24 collection. The SS24 content was conceived based on the dual concept of CHILL and PARTY HARDER, involving 4 DJs from the Milan urban scene as the faces of the campaign shoot. The colors and sounds are in strong chromatic contrast, conveying a disco atmosphere. The campaign showcases the versatility of the sneakers, both in backstage moments and on the dance floor.
OUTPUT:
✓50 Key visuals
✓+10 video
SOME CONTENTS
SOCIAL MEDIA STRATEGY
Hide&Jack‘s social media communication strategy unfolds through customized editorial plans for Instagram, TikTok, and Facebook, fully reflecting the brand’s rebranding inspired by the claim “Every style can hide a double personality”. The goal is to reposition the brand by increasing its awareness and stimulating engagement, in order to build a solid community that identifies with the brand’s characteristic dualism. This approach also aims to increase website traffic and, consequently, conversions.
Through a creative direction that expresses rhythm and energy, aimed at revealing the multifaceted and vibrant nature of each product, dynamic content such as Reels videos, captivating photographs, and distinctive graphics are shared on social media, all characterized by a compelling tone of voice (TOV).
