DIGITAL CAMPAIGN
During summer 2016 Grom asked Digital Dust to create a digital pr campaign around the launch of two new flavors of ice cream: “Pesca Maria Marta” and “Albicocca di Costigliole”.
To generate online buzz and raise awareness, Digital Dust involved some Italian influencers that realized a series of contents using the dedicated hashtag #sappiamodifrutta.
INFLUENCERS
Andrea Tamburrini
Francesco Innocenti
Valentina Crosetto
Alessandro Magni
Valentina Georgia Pegorer
Marianna Zuliani
Martina Pinto
Giulia Valentina
CONTENTS
RESULTS
TOTAL REACH
1.4M
IMPRESSIONS
798K
ENGAGEMENT RATE
