Milan, October 2026 – Digital Dust, the independent digital agency founded in Milan in 2013 by Federica Zucchi and Alessandra De Siena, is joining YKONE, an international group specialising in influencer marketing and communications across the luxury, fashion, beauty and lifestyle industries.
This transaction marks a significant milestone in Digital Dust’s growth journey, opening up new opportunities for development and international expansion. It also positions Milan as a strategic hub and a centre of excellence for the Group in Europe, while further enhancing the agency’s distinctive identity, expertise and know-how, built over the years.
Founded with a strong entrepreneurial spirit, Digital Dust has steadily strengthened its position within the digital communications landscape, developing in-depth expertise across the beauty, fashion and lifestyle sectors and working alongside leading Italian and international brands.
Joining YKONE represents a natural evolution of this journey: a new opportunity to expand its international network, further strengthen its capabilities and offer clients an increasingly integrated range of services, while preserving the distinctive value of its team and the experience gained in the Italian market.
Founders Federica Zucchi and Alessandra De Siena, together with Matteo Zucchi, CEO of Digital Dust, and the entire team, will continue to play an active role in the development of the business, pursuing a shared vision of growth and innovation.
A new chapter for Digital Dust, driven by the same entrepreneurial spirit that has shaped its growth since its foundation.
To learn more about the transaction and the Group’s development strategy, read the [official YKONE press release].