INFLUENCER MARKETING
DIGITAL CAMPAIGN
From 2016 to 2018 Carrera commissioned Digital Dust to develop digital campaigns in which were involved numerous international talents in line with the brand and the message it wanted to communicate, namely #DriveYourStory.
#DRIVEYOURSTORY 2018
In 2018 Digital Dust has selected a series of talents from different worlds to tell through their shots the experiences that have represented a crucial moment in their lives.
SOME INFLUENCERS
Andy Torres
André Hamann
Tina Kunakey
Diego Barrueco
Caroline Vreeland
Andrea Marcaccini
Armela Jakova
Derek Luh
SOME CONTENTS
RESULTS
TOTAL REACH
8M
IMPRESSIONS
3.6M
ENGAGEMENT RATE
+15%
OTHER INFLUENCERS
Ghali
Sonya Esman
Miranda Makaroff
Natalie Suarez
OTHER CONTENTS
EXPERIENCE
From 2016, Digital Dust deals with Carrera for the production of photographic and video contents with the collaboration of some influencers in line with the image of the brand that over the years have had the opportunity to participate in exclusive events around the world.
From Los Angeles to Las Vegas, from Argentina to Uruguay, numerous contents were produced, destined not only for the site but also for the social media channels of the brand, which brought out the strong and courageous personalities of the talents.
