L’Artisan Parfumeur

DIGITAL INFLUENCER CAMPAIGN

33 ABYSSAE

For the launch of the new fragrance 33 Abyssae from L’Artisan Parfumeur’s La Botanique collection, Digital Dust structured a seeding activity with 20 talents.

The campaign involved personalities passionate about the world of fragrances combined with positional talents, and a box created in collaboration with Frida’s was sent out, containing a floral composition designed for the occasion and inspired by the essence of the fragrance.

Among the talents involved: Rocio Morales, Beatrice Bruschi, Benedetta Gargari, and Rossella Migliaccio.

Finally, to create online buzz and seal the collaboration between the two brands, a Reel showing the creation of the floral composition intended for all the talents involved in the campaign was posted on Frida’s Italia Instagram profile.

SOME CONTENTS

SEEDING ACTIVITY

For the launch of the new fragrance 33 Abyssae from L’Artisan Parfumeur’s La Botanique collection, Digital Dust structured a seeding activity with 20 talents.

The campaign involved personalities passionate about the world of fragrances combined with positional talents, and a box created in collaboration with Frida’s was sent out, containing a floral composition designed for the occasion and inspired by the essence of the fragrance.

Among the talents involved: Rocio Morales, Beatrice Bruschi, Benedetta Gargari, and Rossella Migliaccio.

Finally, to create online buzz and seal the collaboration between the two brands, a Reel showing the creation of the floral composition intended for all the talents involved in the campaign was posted on Frida’s Italia Instagram profile.

SOME CONTENTS

MEMOIRE DE ROSES

For the launch of the new fragrance Memoire De Roses de L’Artisan Parfumeur, Digital Dust has structured a seeding campaign which involved 30 talents for the reception of a special floral box containing the fragrance.

The box was created in collaboration with Frida’s, that created an elaborate floral composition designed for the occasion and inspired by the notes of the fragrance.

SOME CONTENTS

RESULTS

LA BOTANIQUE

For the launch of the Obscuratio and Crepusculum Mirabile fragrances, from the La Botanique collection by L’Artisan Parfumeur, Digital Dust set up and coordinated a digital campaign accompanied by a seeding activity, which involved numerous influencers including Gotto Calendoli, Eigei Scrive, Giulia Torelli and Sara Puccinelli.

Every talent received a special box containing the fragrances and embellished with a floral composition inspired by the notes of the fragrances.

SOME CONTENTS

RESULTS