DIGITAL INFLUENCER CAMPAIGN
Digital Dust, has managed the digital activities for the communication of the FW21 and SS21 collections for Pink Memories.
Through a structured ambassadorship activity, 4 nationally renowned digital influencers were involved in the publication of a series of contents that highlight the brand’s iconic collections and garments, interpreted through their personalities and lifestyles.
The influencers involved in the annual publishing activity are: Martina Maccherone, Valentina Siragusa, Alice De Togni and Valentina Melpignano.
SOME INFLUENCERS
Alice De Togni
Martina Maccherone
Valentina Melpignano
Valentina Siragusa
RESULTS
OVERALL FANBASE
+7,6M
OVERALL IMPRESSIONS
+1,3M
ENGAGEMENT RATE
