Monkey47

Client: Monkey47
Services: Digital Influencer Campaign

DIGITAL INFLUENCER EXPERIENCE

SEEDING ACTIVITY

With the goal of creating awareness and online buzz around the brand, Digital Dust planned to involve 30 talents in an extensive nationwide seeding activity. The talents received a special box signed Monkey47 containing a bottle of the famous gin with 47 botanicals, two logo glasses and some special gadgets signed Monkey47.

Among the talents involved: Vincenzo Maisto, Rossella Migliaccio, Edoardo Ferrario, Edoardo Zaggia, Virna Toppi.

SOME CONTENTS

OVERALL FANBASE

+2M

IMPRESSIONS

+102.8K

TOTAL REACH

+77.6K

MONKEY SAFARI

On the occasion of the #MonkeySafari, the splendid experience to discover the Black Forest and the secrets of the Monkey47 distillery, Digital Dust involved six national influencers from the lifestyle scene who could best reflect the style and image of the brand. Through a communication on their Instagram profiles, the talents narrated their fanbase about the activities carried out during the 3 days of the trip, completely immersing themselves in the eclectic world of Monkey47.

In particular, the following were involved: Eleonora Carisi, Filippo Fiora, Filippo Cirulli, Lorenzo Bises, Veronica Giomini and Raffaele Marone, who also delivered 15 shots for the use of the brand.

SOME INFLUENCERS
Eleonora Carisi

Veronica Giomini

Filippo Fiora

Filippo Cirulli

Lorenzo Bises

Raffaele Marone

SOME CONTENTS

INFLUENCER DIGITAL CAMPAIGN

MONKEY47 DESIGN WEEK

On the occasion of the #MonkeySafari, the splendid experience to discover the Black Forest and the secrets of the Monkey47 distillery, Digital Dust involved six national influencers from the lifestyle scene who could best reflect the style and image of the brand. Through a communication on their Instagram profiles, the talents narrated their fanbase about the activities carried out during the 3 days of the trip, completely immersing themselves in the eclectic world of Monkey47.

In particular, the following were involved: Eleonora Carisi, Filippo Fiora, Filippo Cirulli, Lorenzo Bises, Veronica Giomini and Raffaele Marone, who also delivered 15 shots for the use of the brand.

SOME INFLUENCERS
Lucia Del Pasqua

Pietro Civera

Mattia Baruffaldi

SOME CONTENTS
RESULTS

TOTAL REACH

+42.1K

IMPRESSIONS

+41.5K

ENGAGEMENT RATE

+1%