Digital Dust designed a long-term Digital Campaign in Italy and Spain to strengthen Shampora’s brand awareness, drive traffic to its website and generate conversions.
The campaign involves different talents, both big and celebrities such as Giulia De Lellis and Marta Sierra, but also medium such as Stefano Guerrera and Blanca Pombo. Through a structured storytelling studied over time, the Social Influencers show the world of Shampora and the customization service that characterizes it, communicating the value set that makes this brand so unique and special.
Digital Dust has structured a long-term seeding activity for Shampora, aimed at engaging a number of targeted talents. The seeding activity allows the talents to create their own bespoke products through Shampora’s online test, thus discovering the brand’s customisation experience.
The numerous spontaneous stories show how the Made to Measure products are purchased and delivered, customising not only the ingredients but also the fragrances and packaging. The talents include: Muriel, Valentina Cabassi, Alice Luvisoni and Sara Moschini.