DIGITAL CAMPAIGN
In 2016, Digital Dust was commissioned by Trussardi to carry out a digital pr campaign not only to grow the Instagram profile of the brand, but to introduce the new Lovy bag.
Have been involved numerous international talents who have made ad hoc contents using the dedicated hashtag #LOVYbag.
SOME INFLUENCERS
Negin Mirsalehi
Erika Boldrin
Patricia Manfield
Valentina Siragusa
SOME CONTENTS
RESULTS
TOTAL REACH
10.6M
TOTAL IMPRESSIONS
8.7M
ENGAGEMENT RATE
