DIGITAL CAMPAIGN
DAISY LOVES ME 2019
In 2019, Digital Dust has involved the emerging Russian it-girl Dasha Klyukina in the #DaisyLovesMe campaign in order to launch the new Yoox avatar on the Russian market.
The influencer has created a post posing with the avatar and a series of stories showing also the latest feature of the Yoox app, that allows users to try on Daisy the garments for sale on the e-commerce.
INFLUENCER
Dasha Klyukina
SOME CONTENTS
RESULTS
TOTAL REACH
2.6M
IMPRESSIONS
1.2M
ENGAGEMENT RATE
+11.9%
DAISY LOVES ME
On the occasion of the launch of the new Yoox Avatar: DAISY Digital Dust has developed a digital campaign with a storytelling that revolves around her graphically reworking each image of the influencers involved in order to insert the Avatar of the brand.
In addition to presenting the Yoox Avatar, the campaign included the launch of the new feature YOOX MIRROR implemented in the app.
SOME INFLUENCERS
Negin Mirsalehi
Allegra Shaw
Taylr Anne
Aimee Cheng
SOME CONTENTS
RESULTS
TOTAL REACH
2.7M
IMPRESSIONS
4M
ENGAGEMENT RATE
+7%
ARTHUR ARBESSER X YOOX
In 2017 Digital Dust was commissioned by YOOX to realize a digital pr campaign for the launch of the new capsule collection created by Arthur Arbesser.
In addition, other influencers including Alessandro Magni, Marco Ferrero-Iconize and Diletta Amenta participated in the launch event.
SOME INFLUENCERS
Tatjana Catic
Matthias Geerts
Alex Domenech
Miranda Makaroff
Marco Ferrero
Aida Domenech
Alessandro Magni
Cristina Musacchio
SOME CONTENTS
RESULTS
TOTAL REACH
1.1M
IMPRESSIONS
2.3M
ENGAGEMENT RATE
