DIGITAL CAMPAIGN
Over the years, Digital Dust has collaborated with Walt Disney Italy creating digital pr campaigns to promote the release of new movies.
DUMBO
Digital Dust took care of the selection and management of the talents contacted for the creation of contents and for the participation in the premiere of the film Dumbo, directed by Tim Burton, in Rome.
The selected influencers were all mothers and were invited to participate at the premiere accompanied by their children. The aim of the contents was to show a positive message about the powerful mother&son bond, also taking inspiration from the contents of the movie.
INFLUENCERS
Costanza Caracciolo
Melita Toniolo
Eleonora Brunacci Di Vaio
SOME CONTENTS
RESULTS
TOTAL REACH
2.8M
IMPRESSIONS
6.2M
ENGAGEMENT RATE
+10.4%
THE NUTCRACKER AND THE FOUR REALMS
In 2018 to create buzz online around the launch of the new movie The Nutcracker and the Four Realms, Digital Dust has created a digital campaign involving four Italian influencers, each of which has interpreted, at the event held in Milan, a reign of the movie thanks to the make-up realized by the make-up artist Nicolò Grossi and the styling edited by Peter Cardona.
INFLUENCERS
Martina Pinto
Linda Morselli
Giulia Gaudino
Martina Luchena
SOME CONTENTS
RESULTS
TOTAL REACH
5.7M
IMPRESSIONS
6M
ENGAGEMENT RATE
+2.8%
COCO
In 2017 Walt Disney Italia has commissioned Digital Dust to realize a digital pr campaign to communicate the imminent release of the new movie Coco, inviting some influencers to take part in the Italian premiere.
SOME INFLUENCERS
Ludovica Sauer
Fabio Volo
Cleo Toms
Federica Piccinini
SOME CONTENTS
RESULTS
TOTAL REACH
2.5M
IMPRESSIONS
967K
ENGAGEMENT RATE
+4.1%
FROZEN
To create online buzz and increase visibility around the Disney Princess and Disney Frozen products, Digital Dust has developed a digital campaign that has involved Italian celebrities and influencers who have made Instagram contents using the hashtags #FrozenIT, #DisneyPrincess and #25SogniNelPacchetto.
INFLUENCERS
Laura Renieri
Melissa Satta
Maddalena Corvaglia
SOME CONTENTS
RESULTS
TOTAL REACH
4.5M
IMPRESSIONS
1.3M
ENGAGEMENT RATE
+5.4%
ROGUE ONE A STAR WARS STORY
On the occasion of the launch of the movie Rogue One a Star Wars Story, Digital Dust has developed a digital campaign involving a series of Italian talents who have published on their Instagram profiles numerous dedicated contents using the hashtags #IRebel and #goRogueone and tags to official Instagram profiles @disneyfilmitalia and @starwars.IT creating expectations about the release of the movie.
SOME INFLUENCERS
Giulia Gaudino
Giulia Valentina
Armela Jakova
Andrea Marcaccini
SOME CONTENTS
RESULTS
TOTAL REACH
1.2M
IMPRESSIONS
870K
ENGAGEMENT RATE
+2.4%
THE BEAUTY AND THE BEAST
In 2016, for the release of the movie The Beauty and the Beast, Digital Dust has selected some influencers able, through their contents, to generate buzz around the movie.
INFLUENCERS
Valentina Ferragni
Melissa Satta
Maddalena Corvaglia
SOME CONTENTS
RESULTS
TOTAL REACH
5.6M
IMPRESSIONS
1.7M
ENGAGEMENT RATE
