DIGITAL CAMPAIGN
Digital Dust has developed a digital pr campaign that has brought great visibility to the products of the FAGE Total line 0%, 2% and 5% and generated numerous social content.
For the activity has been involved 15 Italian talents who have made various contents on Instagram. Some gave vent to their creativity by publishing recipes that saw FAGE products as protagonists, others published product placement content.
Each content included the use of the hashtag #BiancoNataleconFage, #Yogurt and #FAGETotal and the tag to the official profile @fage_italia.
SOME INFLUENCERS
Costanza Caracciolo
Federica Fontana
Rossella Fiamingo
Alessia Melpignano
Davide Campagna
Valentina Boccia
Sonia Paladini
Eleonora Rubaltelli
SOME CONTENTS
RESULTS
TOTAL REACH
2.6M
IMPRESSIONS
3.3M
ENGAGEMENT RATE
