DIGITAL CAMPAIGN
In 2018, to create online buzz around the launches of a series of new Lierac product lines, Digital Dust created digital campaigns involving various Italian influencers from the beauty and lifestyle world.
SPECIFIQUE
To give visibility to the new Specifique line, Digital Dust has selected some talents that explained through numerous Instagram contents the characteristics of the three product lines : Sebologie, Rosilogie and Lumilogie.
SOME INFLUENCERS
Giuliana Arcanese
Michela Parisi
Chiara Facchetti
Lolla Spano
SOME CONTENTS
RESULTS
TOTAL REACH
836K
IMPRESSIONS
1.3M
ENGAGEMENT RATE
+1.7%
SUPRA RADIANCE
On the occasion of the launch of the new Supra Radiance line, detox and anti-wrinkle creams, Digital Dust involved in a digital campaign a series of influencers who created Instagram contents using the dedicated hashtags #SupraRadiance #Lierac #LieracItalia #IlMioPotereLierac.
SOME INFLUENCERS
Martina Pinto
Nadia La Bella
Laura Anzano
Valentina Piccini
SOME CONTENTS
RESULTS
TOTAL REACH
486K
IMPRESSIONS
167K
ENGAGEMENT RATE
+1.9%
LIFT INTEGRAL
To communicate the launch of the new line Lift Integral by Lierac and create online buzz, Digital Dust has developed a digital campaign involving some well-known Italian influencers from the beauty world who have created numerous Instagram contents in which they showed their followers the peculiarities of the products.
SOME INFLUENCERS
Giuliana Arcanese
Nadia La Bella
Sabina Maffei Plozner
Sandra Bacci
SOME CONTENTS
RESULTS
TOTAL REACH
362K
IMPRESSIONS
29K
ENGAGEMENT RATE
+1.5%
DIOPTI
To increase awareness around the Diopti line for the eye contour, Digital Dust involved some influencers who created contents that highlighted the beneficial effects of the brand’s new creams.
SOME INFLUENCERS
Martina Pinto
Federica Piccinini
Vanessa Ziletti
Ludovica Sauer
SOME CONTENTS
RESULTS
TOTAL REACH
617K
IMPRESSIONS
243K
ENGAGEMENT RATE
