SOCIAL MEDIA MANAGEMENT
Digital Dust collaborates with Lorena Antoniazzi, the Italian brand specialized in high-end women’s knitwear, in creating an effective social media strategy with the aim of generating brand awareness, as well as increasing consideration and engagement with the audience.
The communication of the brand values takes place through an organic editorial plan and supported by a targeted ADV activity, characterized by a tone of voice able to fully communicate the essence and refinement of the brand.
SOME CONTENTS
RESULTS
FOLLOWERS GROWTH RATE
0.5%
AVERAGE REACH
40K
ENGAGEMENT RATE
4.8%
DIGITAL CAMPAIGN
To increase the brand awareness of Lorena Antoniazzi by getting close to the digital influencers world and to generate buzz online for the new SS20 and FW20 collections, Digital Dust has created and managed a seeding strategy.
16 national influencers have been involved. The talents received a Lorena Antoniazzi total look together with a flyer with the information and handles of the brand.
Talents have published numerous contents among Instagram posts and stories, bringing the brand enormous visibility on their social channels.
SOME INFLUENCERS
Agnese Violati
Elena Barolo
Paola Mapelli
Rosella Migliaccio
SOME CONTENTS
RESULTS
TOTAL REACH
+3.4M
IMPRESSIONS
+291k
ENGAGEMENT RATE
