DIGITAL INFLUENCER CAMPAIGN
With the aim of increasing brand awareness and generating traffic to the website, Digital Dust involved 9 macro influencers of different types and entities who, having very heterogeneous audiences, could speak to different types of women.
In fact, the ultimate goal of the campaign was to bring to the attention of the various fanbases, the versatility of the Oltre collections that can dress all women, accompanying them in their daily challenges.
.
SOME INFLUENCERS
Angela Caloisi
Chiara Facchetti
Martina Maccherone
Ilaria di Vaio
Natasha Stefanenco
RESULTS
OVERALL FANBASE
+2,9M
OVERALL IMPRESSIONS
+2,5M
SWIPE UP
