DIGITAL INFLUENCER CAMPAIGN
HALFETI CEDAR
For the launch of the new fragrance Halfeti di Penhaligon’s London, Digital Dust has structured a seeding campaign which involved 12 talents for the reception of a special floral box containing the fragrance.
The box was created in collaboration with Frida’s, that created an elaborate floral composition designed for the occasion and inspired by the notes of the fragrance.
SOME CONTENTS
RESULTS
OVERALL FANBASE
+1,5M
OVERALL IMPRESSIONS
+97,8K
ENGAGEMENT RATE
+15,7%
DIGITAL INFLUENCER CAMPAIGN
The objective was to generate online buzz for the launch of the Babylon fragrance.
By involving a series of digital influencer with high interest in niche fragrances, Digital Dust has managed a seeding with activation project. 15 influncers were selected to be a part of the activities and 3 of them have been activated in order to publish an established set of Instagram Stories with the swipe up to the Mazzolari Profumerie’s website: Lorenzo Bises, Elettra Lastra and Maria Host-Ivessich.
SOME INFLUENCERS
Carlo Mengucci
Elettra Lastra
Lorenzo Bises
Ludovica Sauer
SOME CONTENTS
RESULTS
TOTAL REACH
+2.5M
IMPRESSIONS
+814.5K
ENGAGEMENT RATE
