DIGITAL INFLUENCER CAMPAIGN
With the aim of creating awareness and online buzz around Spritz Zero Alcohol, signed by Cantina Bacio della Luna, Digital Dust has structured an ad hoc digital campaign by providing an activation activity supported by a seeding activity.
Ilaria Di Vaio, Eleonora Rubaltelli and Stefania Susca were activated for emphasizing the main characteristics of the product, respectively: an alcohol-free aperitif perfect for new mothers, non-drinking and celiac friends, as well as those who are always attentive to the figure.
The talents created 1 IG Reel and 1 set of IG Story each, describing the product and having fun preparing the perfect non-alcoholic aperitif using Spritz Zero Alcohol. In addition, a creative seeding was carried out by sending a box containing Spritz Zero Alcool, dried oranges, ice and branded glasses to 31 selected talents, to prepare the perfect non-alcoholic aperitif.
SOME CONTENTS
RESULTS
OVERALL FANBASE
+1,9M
OVERALL IMPRESSIONS
+692K
SWIPE UP
