DIGITAL CAMPAIGN
To improve Pasta Agnesi’s online visibility and celebrating world’s pasta day, Digital Dust has created and coordinated a digital campaign, involving 9 influencers belonging to the food world.
Every talent had to recreate one or two recipes and share them with their followers through Ig posts and stories, showing each step of the recipe and the final result.
The campaign in the overalls, lead to the publication of 15 contents, reaching 790.000 followers and creating a great online buzz.
SOME INFLUENCERS
Gnambox
Nonsolofood
Peppe Cant
Sonia Paladini
SOME CONTENTS
RESULTS
TOTAL REACH
790K
IMPRESSIONS
366.3K
ENGAGEMENT RATE
