DIGITAL CAMPAIGN
MFW 2020
Digital Dust has managed the digital campaign supporting the relaunch of the PRADA Bowling Bag during Milan FW in February 2020.
An archival style, originally presented as part of the SS 2000 “Sincere Chic” collection, it is in turn an echo of mid twentieth-century accessories: a memory of memories.
The campaign has seen 5 international influencers involved, who have shown their followers the bag while publishing a series of contents published on their IG profiles. They have also used an AR filter specifically created by the brand for this occasion.
SOME INFLUENCERS
Aimee Song
Sophia Roe
Emili Sindlev
Blanca Mirò Scrimieri
SOME CONTENTS
RESULTS
TOTAL REACH
38M
IMPRESSIONS
3.9M
ENGAGEMENT RATE
+8.2%
Art Basel Hong Kong
On the occasion of Art Basel Hong Kong, Prada group has organized again, at the Madame Fu palace, Prada Mode, the exclusive club inaugurated in Miami in december 2018.
The brand asked Digital Dust to develop a content production along with the influencer Aimee Song, better known as SongOfStyle.
During this experience the talent together with Digital Dust team has created numerous contents, both photos and pictures, published on her social media channels using the tag @prada and the hashtag created ad-hoc for the event #PradaModeHK. The productions have also enriched the editorial plan of the brand.
INFLUENCER
Aimee Song
Aimee Song
SOME CONTENTS
RESULTS
TOTAL REACH
5.5M
IMPRESSIONS
45M
ENGAGEMENT RATE
