DIGITAL CAMPAIGN
Over the years Digital Dust has collaborated with Puma Eyewear creating a series of digital campaigns to communicate the new eyewear collections.
#FLEXYOURLOOK
In April 2019, Digital Dust has organized PUMA Eyewear digital campaign #FLEXYOURLOOK, involving a series of national and international talents.
In the same days of the posting, PUMA has also launched a guerrilla marketing activity unveiling 3 graffiti in the three focus cities of the project.
SOME INFLUENCERS
Tyler Blackburn
Greta Menchi
Xenia Tchoumi
Jonathan Steinig
SOME CONTENTS
RESULTS
TOTAL REACH
11.5M
IMPRESSIONS
4.2M
ENGAGEMENT RATE
+16.7%
SPRING/SUMMER 2018
For the launch of the new Puma Eyewear Spring/Summer 2018 collection, Digital Dust has created an Instagram campaign that has involved many international talents.
The realized posts contained the official tag to the @puma brand profile and the dedicated hashtags #PUMASquad, #PumaSuede and #ForAllTime.
SOME INFLUENCERS
Tyler Blackburn
Tatjana Catic
Billy Huxley
Veronica Ferraro
SOME CONTENTS
RESULTS
TOTAL REACH
17M
IMPRESSIONS
5M
ENGAGEMENT RATE
+4%
FALL/WINTER 2017/18
For the Fall/Winter 2017/18 campaign, Puma commissioned Digital Dust to create a digital pr campaign to communicate the brand’s new eyewear collection. The aim was to give users a sense of belonging to an exclusive community through the hashtag #PUMAsquad and #KeringEyewear.
SOME INFLUENCERS
Marracash
Shea Marie
Andre Hamann
Roberta Branchini
SOME CONTENTS
RESULTS
TOTAL REACH
11.1M
IMPRESSIONS
3.5M
ENGAGEMENT RATE
+2.9%
SPRING/SUMMER 2017
The Puma Eyewear Spring/Summer 2017 campaign involved some international talents who have produced a lot of Instagram contents. Each post contained the tag to the official Puma profile and dedicated hashtags #PUMAsquad and #KeringEyewear.
SOME INFLUENCERS
Gue Pequeno
Sita Bellan
The Native Fox
Luanna
SOME CONTENTS
RESULTS
TOTAL REACH
3.8M
IMPRESSIONS
4.7M
ENGAGEMENT RATE
