OVERVIEW
Rodo, a historic luxury accessories brand founded in 1956, has relied on the expertise of Digital Dust for a comprehensive communication plan, which includes Influencer Marketing, Seeding, and Digital PR activities, with the aim of increasing visibility and brand awareness in Italy and consolidating its success in the USA market. The activities carried out to support the brand include:
✓ Influencer Marketing
✓ DPR & Seeding Activities
✓ MFW Events
ANNUAL DIGITAL CAMPAIGN
Digital Dust coordinated 4 digital campaigns involving 9 Italian and American talents and celebrities with a high-end fashion positioning, to showcase the SS23 and FW23 collections and communicate their values of quality, sophistication, and Made in Italy tradition. The campaign’s concept revolves around a “journey” through Rodo‘s values, which will be associated with the four primary natural elements: fire, air, water, and earth.
SOME CONTENTS
RESULTS
TOTAL FANBASE
+11.4M
IMPRESSIONS
+4.5M
TOTAL REACH
+4.3M
SEEDING ACTIVITY
To increase Rodo‘s brand awareness and generate online buzz around the brand’s most iconic products, Digital Dust coordinated 5 seeding activities, involving 79 diverse Italian and American talents. These talents created spontaneous content, qualitatively highlighting the brand’s products provided as gifts.
SOME CONTENTS
RESULTS
TOTAL FANBASE
+14.7M
IMPRESSIONS
+2.5M
TOTAL REACH
+2.4M
DIGITAL PR & PRESS DAY
To increase Rodo‘s brand awareness and generate online buzz around its most iconic products, Digital Dust coordinated a DPR (Digital PR) activity during the year, involving a total of 11 diverse talents. These talents created spontaneous content, highlighting the Rodo products provided for review and as gifts.
Additionally, Digital Dust supported invitations to the Press Days for the launch of the FW23 and SS24 collections, with a total of 37 talents attending both presentations.
