DIGITAL INFLUENCER CAMPAIGN
Digital Dust has developed a strategy involving a series of digital influencers with a strong presence in the field of fitness and lifestyle. 15 influencers were engaged in order to present their Theragun and to give all the right information on when and how to use the device. The message was centered on the ease and the possibilities of use offered by the device, both from a more fitness perspective to the various everyday life necessities.
Digital Dust has created a mix of influencers from various background: 11 medium talents from the fitness world (personal trainers, athletes, etc) and 4 celebrities (both athletes and lifestyle talents with a strong passion for fitness). Thanks to this wide range of different personalities it was possible to reach a high amount of different audiences that have really appreciated the product and the message.
SOME INFLUENCERS
Belen Rodriguez
Giorgio Galbiati
Giorgio Merlino
Veronica Ferraro
SOME CONTENTS
RESULTS
TOTAL REACH
70.3M
IMPRESSIONS
3.8
ENGAGEMENT RATE
+1.49%
SEEDING
The goal of the seeding campaign created by Digital Dust for Therabody was to increase awareness and online buzz in support of the digital campaign launched in the pre-Christmas period.
Digital Dust involved 35 digital influencers, from the world of fitness and lifestyle, in an extensive gifting activity to enrich and increase the visibility of the brand during the Christmas campaign.
SOME INFLUENCERS
Antonino Spinalbese
Christian Vieri
Costanza Caracciolo
Mariano Di Vaio
SOME CONTENTS
RESULTS
TOTAL REACH
35M
IMPRESSIONS
1.6M
ENGAGEMENT RATE
