Rinascente

DIGITAL CAMPAIGN

Digital Dust and Rinascente have renewed their collaboration during Milan Man FW19. The famous influencer and model Marco Fantini has been the Rinascente correspondent during events, fashion shows and presentations. The creative format of the video created for Rinascente, also involved many personalities from MFW for a “Fashion Quiz“.

CONTENT PRODUCTION

Digital Dust created video contents that follows a typical Fashion Week day: preparation for fashion shows, fitting frenzy, participation in various events. The creative concept of the video included a “Fashion Quiz“: Digital Dust involves various well-known characters throughflash interviews, in order to create engaging content for Rinascente followers and trade on the various tools available from Instagram platform.