DIGITAL INFLUENCER CAMPAIGN
To celebrate 70 years of Berna milk, linked to the Campania heritage, Digital Dust has designed and coordinated a campaign involving mommy lifestyle and food influencers who present a particularly large audience in the reference area.
The selected talents were Miriam Candurro, Marica Ferrillo, Roberta Ascione, Mariapaola Lendi, Arianna Borzacchelli and Giusy Trovato. Each talent has published 2 IGPost and 2 set of IGStory that refer to the to the concept of #GenerazioneBerna with the idea of family tradition handed down from generation to generation.
A total of 11 IGPost and 49 dedicated IGStories have been published, with a total reach of 770.700 followers, over 1M impressions and an engagement rate of 6.50% calculated on the posts.
SOME INFLUENCERS
Arianna Borzacchelli
Miriam Candurro
Marica Ferrillo
Roberta Ascione
SOME CONTENTS
RESULTS
TOTAL REACH
+770K
IMPRESSIONS
+1.1M
ENGAGEMENT RATE
+6.50%
