Digital Dust collaborates with Luisa Spagnoli to create awareness on the product and increase engagement and consideration on the official social channels of the brand.
Digital Dust has taken care of the art direction of the different contents at 360°, ensuring visual homogeneity and an image in line with the brand identity.
DIGITAL CAMPAIGN
AMBASSADORSHIP
In order to generate awareness and raise the brand’s positioning at national and international level, Digital Dust conceived and managed an Ambassadorship activity for Luisa Spagnoli that saw 3 influencers as protagonists: Giulia Valentina, Diletta Amenta and Tatjana Catic.
The talents have periodically published a series of contents on their Instagram profiles, promoting the collections and events related to Luisa Spagnoli, such as presentations and fashion shows.
SOME CONTENTS
RESULTS
TOTAL REACH
+46.7M
IMPRESSIONS
+9.3M
ENGAGEMENT RATE
+14.72%
DPR CAMPAIGN
In order to create online buzz around Luisa Spagnoli, Digital Dust has manages a flash DPR activity with the involvement of Giorgia Lucini, digital influencer and brand enthusiast.
The influencer, in exchange of some Luisa Spagnoli total looks, has created a series of contents for her profile and for the brand social media accounts.
SOME CONTENTS
RESULTS
TOTAL REACH
+3.5M
IMPRESSIONS
+1.5M
ENGAGEMENT RATE
+6.96%
DIGITAL INFLUENCER CAMPAIGN
Luisa Spagnoli‘s profile hosted two IG Live to keep the brand’s followers company during quarantine by involving a series of national influencers.
On May 2, Benedetta Parodi connected via IG Live from Luisa Spagnoli’s IG profile, entertaining the public, in a total look Luisa Spagnoli, while cooking a chocolate-based recipe, in honour of the founder of the brand and inventor of Italy’s famous Baci Perugina.
On May 6, Giulia Valentina and Paola Turani held a styling-themed IG live in which they challenged each other in the creation of some looks linked to different occasions of use. Giulia connected from the brand profile and Paola joined from hers. The talents, already ambassadors of the brand, kept the attention of followers high both through the challenge with looks, and by sharing some curiosities about their friendship.
SOME CONTENTS
RESULTS
TOTAL REACH
+13.7M
IMPRESSIONS
+2.6M
SOCIAL MEDIA MANAGEMENT
Brand values is communicated through quality contents, increasing awareness and follower.
The editorial plan is aimed at spreading the brand by showing new collection products through campaign shots and influencer contents.
Stories, created ad hoc for the profile target, have the fundamental role to increase the profile engagement thanks to instagram features and contents in line with the feed publications.
SOME CONTENTS
RESULTS
FOLLOWERS GROWTH RATE
+1.2%
REACH
+1.1M
ENGAGEMENT RATE
+3.4%
CONTENT PRODUCTION
SS 21
For the Season SS21 Digital Dust suggests the concept Urban Air.
The Luisa Spagnoli woman surrounded by an urban scenario enjoy a moment of pause and reflection while walking inside a flat with a Rooftop overlooking the Milan skyline.
The content production will include shots of worn and total look videos of the selected garments.
SOME CONTENTS
FW20/21
For the Season FW20/21 Digital Dust suggests an outdoor shooting in the private museum of Casa degli Atellani in Milan.
A secret location where the Luisa Spagnoli woman can breath and take a break while walking through the beautiful garden and inside the house.
The content production will include worn shots and the total look video of selected garments.
SOME CONTENTS
Milano Fashion Week – FW 20
For the Luisa Spagnoli FW20 Show Digital Dust has created a project that includes: video teaser, social coverage of the event and post-show reveal phase.
Focusing on the print of the sweatshirt, the gift to the guests attending the event, Digital Dust creates an animated video in which the polka dots, iconic symbol of the brand, move and reveal all the information relating to the event.
The colors reflect the ones of the collection and of the location for this season.
SOME CONTENTS
Milano Fashion Week – SS 20
Digital Dust begins his collaboration with Luisa Spagnoli on the occasion of the SS20 women’s show during the MFW.
The historic Italian brand has relied on Digital Dust to develop a project that includes the creation of the video teaser, the social coverage of the event and the post-catwalk reveal phase.
The viewer is introduced into a dreamlike and enchanted world inspired by Marrakech that illustrates precious architectural geometries that flow endlessly in a hypnotic succession of columns and arches, enriched by the presence of a bewitching silhouette of a woman, the same one that Luisa Spagnoli wears.
