Pinko

DIGITAL INFLUENCER CAMPAIGN

To build awareness for Pinko’s Soho Flagship launch, we executed a campaign across press, posters, influencers and brand partnerships. The launch kicked off with a wild posting campaign throughout downtown New York City to promote the store opening as well as a press push with key publications.

The influencer campaign featured 25 gifted influencers highlighting the 2021 Spring/Summer and 2021 Fall/Winter collection at the SoHo flagship store through styled in-feed posts and try-on Stories on Instagram as well as livestream shopping events on the ShopShops app, by 4 of them.

Influencers selected made up a diverse group of women from NYC with various following base. We also established a brand partnership with famed NYC nail art business Paintbox Nails, to collaborate on an eBlast to their 40,000 subscribers to drive email capture.

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