Berna

Client: Berna
Services: Digital Influencer Campaign

DIGITAL INFLUENCER CAMPAIGN

To celebrate 70 years of Berna milk, linked to the Campania heritage, Digital Dust has designed and coordinated a campaign involving mommy lifestyle and food influencers who present a particularly large audience in the reference area.

The selected talents were Miriam Candurro, Marica Ferrillo, Roberta Ascione, Mariapaola Lendi, Arianna Borzacchelli and Giusy Trovato. Each talent has published 2 IGPost and 2 set of IGStory that refer to the  to the concept of #GenerazioneBerna with the idea of family  tradition handed down from generation to generation.

A total of 11 IGPost and 49 dedicated IGStories have been published, with a total reach of 770.700 followers, over 1M impressions and an engagement rate of 6.50% calculated on the posts.

SOME INFLUENCERS
Arianna Borzacchelli

Miriam Candurro

Marica Ferrillo

Roberta Ascione

SOME CONTENTS
RESULTS

TOTAL REACH

+770K

IMPRESSIONS

+1.1M

ENGAGEMENT RATE

+6.50%